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Chongqing - In today’s world, there has been a growing global interest in the field of intelligent connected and new energy vehicles. Notably, the potential of the Chinese market has garnered widespread attention.
Bridging News uses Meltwater, a global media monitoring platform, to analyze coverage and discussions on China’s electric vehicles (EV) and its related keywords in overseas media outlets and social media platforms throughout the past year.
We extract the top ten keywords that are primary interests of the international audience regarding China’s EV landscape. The scope of monitoring covers more than 200 countries and regions outside the Chinese mainland, more than 90 languages, more than 300,000 news media websites, and mainstream social media such as Twitter, Reddit, Pinterest, and forums.
Over the past year, media reports and social media posts that contain keywords relevant to China’s EV from regions such as North America, Europe, Japan, Korea, and beyond have reached 850,000, with a daily average surpassing 2,000. The United States tops the list with over 330,000, followed by Japan, India, Australia, and the United Kingdom.
Below are the top ten keywords and focus topics that overseas media and audiences are interested in.
Eyes on China’s EV: Decoding Ten Buzzwords. (Graphics/Zheng Ran)
China’s NEV market has skyrocketed in recent years, solidifying its position as a paramount player in the global EV arena. Overseas media reports often cite the latest data from the International Energy Agency (IEA), which shows that China’s new EV sales in 2022 increased by 80% compared with 2021.
China’s prowess in battery manufacturing and R&D is unmatched, cornering a large portion of the global market share. Battery manufacturers such as CATL and BYD are growing into multinational giants and becoming battery suppliers for global car companies.
Climate and energy have always been the focus of international media reports. According to an in-depth observation from the Washington Post, For China, the world’s largest coal consumer, the push for EVs has accelerated the country’s decarbonization transition, which is good news for the climate.
CNBC called China’s EV market “the largest electric vehicle market today.” Bank of America Securities said in a report in May that by 2025, China’s EV market share will reach 40%-45% of the world.
China’s EV technology has reached the international advanced level, from autonomous driving to the Internet of Vehicles. As reported by Reuters, some traditional car companies turned to deploying more new technology R&D resources in China, such as Toyota, Volkswagen, and Ford.
Financial media outlets such as Bloomberg, Reuters, CNBC, The Economist, etc. often report on Chinese EV companies listed in the United States, such as BYD, NIO, Li Auto, and Xpeng, because the actions of these companies are linked to the interests of global investors.
When reporting on China’s EV development, media outlets in different regions increasingly use the term “new energy vehicles (NEV)” that Chinese media is accustomed to using. However, the English media prefers to use “electric vehicles (EV).” For example, the South China Morning Post has renamed its electric vehicle column “Electric & New Energy Vehicles.”
The range is an essential metric for EVs; the range directly correlates with a vehicle’s utility. As battery technology evolves, Chinese EVs continually redefine the distances achievable on a single charge, enriching the user experience.
Numerous factors, ranging from production costs to policy subsidies and market dynamics, influence the average pricing of NEVs. More often than not, EVs crafted in China present a cost-effective option, expanding the choices available to global consumers.
Research endeavors undertaken by China regarding NEVs yield precious insights for the worldwide automotive community. These reports serve dual roles, guiding domestic markets and illuminating the evolving dimensions of this fast-paced domain for international stakeholders.
