ZEEKR is an intelligent, digital and data-driven smart travel technology company. Adhering to the user-oriented enterprise concept, focusing on the research and development of intelligent electric travel forward-looking technology, building a science and technology ecosystem and user ecosystem, with the mission of "creating the ultimate experience of travel life", it is committed to bringing the ultimate travel experience to users from product innovation, user experience innovation to business model innovation.

ZEEKR adheres to the values of equality, diversity and sustainability, focuses on the research and development of intelligent electric travel forward-looking technology, builds a science and technology ecosystem and a user ecosystem, and creates a fashionable life with science and technology. From product innovation, user experience innovation to business model innovation, it brings the ultimate travel experience for users.

ZEEKR's brand positioning is a trend technology brand, led by leading technology and innovative mode. The product series of ZEEKR is built based on SEA Vast Intelligent Evolution Experience Architecture. SEA vast architecture breaks through the limitation of traditional car-making according to users'needs. Through the integration of hardware layer, system layer and ecological layer, relying on hardware capability, system computing power and scientific and technological ecology to form resultant force, it is committed to building an infinite interactive and extended future travel service system.

ZEEKR

极(Extreme): Uncompromising on the ultimate performance of products and the ultimate experience of users.

氪(krypton): A rare gas that glows when energized, a technological symbol of the intelligent age.

ZEEKR

ZE: For Zero, is the beginning and the end of infinite possibilities.

E: For Electric-Evolution-Era, the constant evolution of the electric age.

KR: For ZEEKR, the chemical element Kr, a rare gas that glows when energized, a technological symbol of the intelligent age.